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SEMINARS - Description

Marketing of Innovation & Effectual Entrepreneurship in Health Sciences

at Hotel Domus Nova Bethlem, Rome, Italy

Our Rationale

Innovations become more and more crucial, particularly when existing business models based on volume are threatened. This perspective is complex but also really exiting. However, the innovation process seems not to be understood nor really controlled / managed yet. When dealing with innovation, one of the main issues is about market creation for the novelty/invention. How can a market be created? How to design an innovation when creating new market or changing an existing market? Are existing marketing concepts applicable when the market does not exist?

This course aims at delivering the framework to understand and to deal with innovation strategic concepts. At the end of the course, Trainees will be familiar with new concepts presented here and the specific way of thinking to deal with disruptive innovation.

The Seminar will take participants through the process of formulating the framework of the entrepreneurial venture, from innovative idea creation to early start-up activities and acquisition of the first clients for a new business. Central to this process is the iterative creation and fine-tuning of a pitched business plan, and understanding the uses of the business plan for management of key activities and for attracting outside investors. Particular focus will be put on the health/life science issues that arise when trying to create a new venture.

Our Target Group

This training is dedicated to entrepreneurs, intrapreneurs and individuals supporting and coaching entrepreneurial projects willing to experience the entrepreneur's mindset and toolkit through an intense accelerated seminar. Also those project coordinators within the Framework Programme (e.g. FP7, Horizon 2020).

Join us to…

  • Evaluate the potential of your innovation with the ISMA 360° methodology
  • Understand the effectual logic
  • Understand the need of 13 strategic variables to deal with innovation
  • Use the basic principles of the ISMA 360° methodology.


Participation is free of charge. All seminar and speaker costs are carried by the EU-funded Health-2-Market project. Travel and hotel costs for participants cannot be reimbursed.


Registration will be open until 30 June 2015