New Venture Creation and Marketing in health/life sciences
The academy organized by IE University aims at helping participants to spot market needs, analyse them in depth, and understand how they can be transformed into opportunities for entrepreneurship. At a second stage, participants will learn how to read the market and how to establish business operations in a complex environment comprised of customers, competitors, collaborators, and complex environmental influences.
Context and training description
Entrepreneurship is the art of recognition and exploitation of opportunities. Recognizing opportunities and transforming them into entrepreneurial ventures requires that individuals not only possess relevant knowledge, but that they also fully understand the problem that they set out to solve and its implications for diverse sets of stakeholders.
Marketing is the core of an operating business. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers? needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategies and implementation programs for offerings that satisfy consumers? needs better than the competition. Marketing is the art and science of creating value for the organization, via creating value for its customers.
This course will help participants spot market needs, analyze them in depth, and understand how they can be transformed into opportunities for entrepreneurship. Then, participants will learn how to read the market and how to establish business operations in a complex environment comprised of customers, competitors, collaborators, and complex environmental influences.
This highly intensive training targets health researchers, entrepreneurs, intrapreneurs, and individuals that support and coach entrepreneurial projects who wish to cultivate an entrepreneurial mindset, and the ability to read their market and adapt their business operations to it.
Participation for the Academy is free of charge but registration is mandatory!
Deadline for registration 15th April 2015 (midnight)