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New Venture Creation and Marketing in health/life sciences

at IE University, Madrid, Spain

The training will focus on building an entrepreneurial mindset among participants, and offer them the tools to transform inventions and/or research results into entrepreneurial ventures. To this end, a mix of case studies and hand-on practical workshops will be used. In addition, sequential use of lectures, cases, applications adapted to each participant's individual case will ensure the consolidation and future applicability of the gained knowledge.

Learning outcomes

After the course, the participants will be able to:

  • Identify existing or latent customer needs, and understand whether and how these can be transformed into opportunities for entrepreneurship.
  • Understand the intricacies of divergent and convergent thinking, and their role and value in the creation of entrepreneurial ventures.
  • Understand different potential sources of funding for entrepreneurial ventures, and different investors' diverse goals and modus operandi.
  • Develop a disciplined approach to the analysis of business problems.
  • Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
  • Develop effective marketing strategies blending the capabilities of the company, the needs of the customers, and the demands of the environment.
  • Design a strategy implementation program to maximize the chance of marketing strategy success.